UX research

Fact-based decisions

UX research with users provides data on what users truly need, how they navigate the site, and where they encounter difficulties. UX research insights offer concrete knowledge for implementing effective solutions that enhance user experience.

Improved usability

UX research identifies pain points—areas that cause users difficulty. Eliminating these pain points directly improves usability, creating a positive perception of your website or app.

Data-driven decisions

UX research is a source of hard data that should form the basis of changes. Decisions based on real user research are far more accurate than those based on assumptions or theoretical models.

Checkout journey optimization

UX research is especially valuable for e-commerce, allowing you to analyze the checkout journey. This helps identify and remove conversion barriers.

Increased conversions

Optimizations based on UX research results directly enhance user experience, leading to increased conversions and improved achievement of business goals.

Avoiding revisions

Instead of making changes blindly, UX research allows you to focus on elements that truly need improvement, saving time and money while ensuring your site remains relevant over time.

Returning users

A positive UX is often why users return to a site, fostering loyalty and building long-term brand relationships.

Identifying technical issues

UX research with users can reveal technical problems with site performance, enabling faster fixes and improved efficiency.